What could be better than escaping to the warm sun and sand of Jamaica? That’s what Boulangerie St-Méthode, in collaboration with Salut, Bonjour! Bonjour and TVA are offering in the “Nothing but good things for 2011” contest. Directions for entering the contest are broadcast on Salut, Bonjour! during the Nutrition and En forme reports. The contest also offers consumers a chance to win a series of consultations with Boulangerie.
EM agency developed the engaging advertising and promotional campaign televised on TVA, CASA and LCN. EM agency also created displays, stickers for breads and all in-store promotional material. The offensive is complemented by a presence in Publisac and the new Boulangerie website, boulangeriestmethode.com, which now provides consumers with nutrition tips from spokeswoman Isabelle Huot.