Blog Archives

SécuriGlobe: Easing Travel Insurance

In a soaring industry, SécuriGlobe, a leading travel insurance broker in Canada, was looking for a distinct positioning and wished to rethink its marketing approach. We moved the brand from a “product” approach to a “customer profile” approach resulting in an innovative and personalized strategy. This led to the development of the “People Protecting People” tagline. Insurance products were packaged to match traveler profiles and marketed under the “ready to go” theme. This new user-friendly communication platform provides t [...]

EM congratulates Sophie Daoust

The Association of Quebec Advertising Agencies (AAPQ) asked us to develop an ad to congratulate Sophie Daoust, who received the 11th AAPQ Merit Grant.

Art director Frédéric Noiseux used his illustrating skills to modify the recipient’s photo while copywriter Sébastien Tougas added meaningful words to the visual and signed the [...]

Not one but three new talents at EM!

EM Agency is pleased to announce the recent hiring of three talented and passionate professionals.

First, Thierry Gauthier (ex-Speed, Imago, Groupe Dynamite, Tank, Nextmoov) joins EM Agency as Group Director, Client Services. Having worked in the past for both clients and agencies alike, Thierry will manage a client service team while contributing to the agency’s business development. With his vast experience, Thierry will certainly be a valuable asset for EM.

Michel Beaulieu (ex-Bos, Yucentrik, Phéromone, Nurun, Bel [...]

EM Agency wins the Société des bingos du Québec account

Following a competitive review, EM Agency was chosen as the agency of record for the Société des bingos du Québec. For the upcoming two years, EM Agency will be working on marketing the bingo and Kinzo network games across Quebec.

Bound for butterflies with Vileda

To support Vileda’s cleaning tools, EM Agency has developed a national promotion under the theme “Costa Rica bound for butterflies”. It consists in a contest where participants earn a chance to win a trip for four to Costa Rica – a $15,000 value.

“The Vileda logo features a stylized butterfly. Costa Rica was a natural choice since that’s where a wide variety of butterflies can be found, making the link with the brand just perfect. Costa Rica is also growing in popularity as a destination for Canadians”, states Harry Bouchard, Creative Vice-President at EM Agency.

A feast just like at grandma’s house!

Who among us doesn’t remember the wholesome meals prepared in our grandmothers’ kitchens? That is the premise used by EM Agency in developing two new TV ads for Oven-Baked Tradition’s line of dog and cat food. Each ad stars a granny baking for her little ones – dogs in one ad, cats in the other.

"These are our very first television ads. We were keen to emphasize our baking method, seeing as we are the only company in Quebec that makes dry oven-baked food for cats and dogs. This process preserves flavour, protein and essential vitamins that help our furry friends digest bet [...]

As our lives change, so does our RV

For the RV Shows’ 25th anniversary, EM Agency has developed a campaign aiming at promoting the various types of recreational vehicles by linking them to specific age groups. “The range of recreational vehicles is so wide that everybody can find their match. Usually, people start with a basic model and gradually upgrade to more sophisticated recreational vehicles. You’ll find your dream RV at our Montreal or Quebec RV Show”, says Danielle Godbout, ACVRQ’s General Manager.

The TV ad features a couple evolving over time and enjoying the most of their vacation thanks to thei [...]

A first for Quebec frozen foods

EM Agency has produced the 2012 promotional campaign for the Quebec Frozen Foods Association (QFFA). Aiming to promote the frozen food category, the television ad – a first for the Association – features a zany character named George and a new tagline. «We could describe George as an urban fellow, both friendly and good-natured. He embodies the truly modern and versatile qualities of frozen foods – a wide array of choices, for any time of the day» explains Nicolas Joly, Retail Committee Director for the QFFA.

Besides television, the campaign includes a contest to win $5,000 [...]

Speeding up to LTE with Rogers

EM Agency has organized a tour to promote Rogers’ LTE network which enables mobile devices to reach the fastest download speed there is. To do so, EM created an experiential event revolving around speed. The concept features a kiosk where the public is invited to meet Rogers’ LTE speed challenge by pedaling as fast as possible on one of the three exercise bikes. Each participant can track his progress through one of three large « LTE » letters which gradually light up as the pedaling speed increases. The challenge consists in going from 2G to 3G to 4G speed and ultimately to reach L [...]

EM gets hairy for Movember!

During November, the guys from EM are taking on the Movember challenge by growing a nice moustache. Our team, called EM Mogency, includes Harry Bouchard, Philippe Corriveau, Jean-François Couvignou, Samuel Fontaine, Pierre Lefort, Ugo Mongiat, Alain Tadros, Sébastien Tougas and Pierre-André Vigneault.

A MO better cause!

Thanks to their “mo”, our men aim to raise $10,000 to fight prostate cancer. To support this great cause, EM Agency already contributed $250 for each team member, for a total donation of $2,250.