To support Vileda’s cleaning tools, EM Agency has developed a national promotion under the theme “Costa Rica bound for butterflies”. It consists in a contest where participants earn a chance to win a trip for four to Costa Rica – a $15,000 value.
“The Vileda logo features a stylized butterfly. Costa Rica was a natural choice since that’s where a wide variety of butterflies can be found, making the link with the brand just perfect. Costa Rica is also growing in popularity as a destination for Canadians”, states Harry Bouchard, Creative Vice-President at EM Agency.
“We have distributed over two million of our most popular products in specially-marked packaging. It’s a major promotion for us”, adds Pierre Lacroix, Marketing Director at Freudenberg Household Products Canada.
Two television ads support this national initiative. Besides television, the promotion is also present on the web, in print and on thematic in-store materials.
The promotion is happening everywhere in Canada until November 2012.