All posts by Young


Galeries Rive Nord In Perfect Harmony With Repentigny

EM Agency puts its mark on a new integrated annual campaign developed for its client Galeries Rive Nord. The initiative is dubbed “Ma ville, mon style” and is based on the unique relationship that the mall entertains with the people of Repentigny, as well as their feeling of belonging to the city. Samuel Fontaine, Content Group Director at EM Agency, notes: “We measured Quebecois’ rate of commitment toward their city, and to our surprise it reaches 70%, which is exceptional when we compare it to the average of 48% (all products and services taken into account). It is even more surprising to see that this rate is higher among young people.”

In the spirit of “Ma ville, mon style”, the campaign displays different places in town that are filled with history, anecdotes, or that are simply part of residents’ everyday life.

The operation uses print executions in local media and bus shelters, the complete revamping of the mall and the official mobile site of Galeries Rive Nord that includes a geolocation function, the mall’s interactive map and a real-time agenda.

Moreover, with the contest “3 villes, 3 styles”, consumers get the chance to win a trip to the destination of their choice among Italy, California and New York. Visitors can enter the contest using interactive free-standing terminals set up in the mall and a fidelity card received by mail.

Mélanie Castonguay, Galeries Rive Nord’s Marketing Director, calls the initiative a real step forward: “Galeries Rive Nord’s 2012 campaign really boosts the sense of belonging that residents feel towards the mall. The contest is tremendously successful, results are more than satisfying and I must say that I am really proud of the whole campaign.”


SEO Services – How They Help with Your Online Business

seotipsThe birth of e-commerce has led to the creation of many dotcom millionaires, many of which were lucky for being among the pioneers to be in the e-commerce business.  These days, opening up an e-commerce website does not always mean you will be successful.  While there are still people who succeed in becoming established online entrepreneurs, there are countless many who do not become successful.

There are actually many ways to earn when you open up a website.  However, it does not always mean that you will be successful.  First of all, it is important that your website caters to the needs or desire of many people.  Another thing is that your website is properly optimized so that it shows among the results whenever people make a relevant search using search engines.  And even if your website pops up in search engine results pages, if your website shows up in the tenth page or even higher, then you have very little chance competing against those who are in the first few pages of search results.

Video By Emethod SEO

If you want your website to become successful, it needs to undergo full search engine optimization.  This is not literally something you can do alone as it takes a lot of people to make a website properly search optimized.  To become successful as an online entrepreneur, you need to hire the companies that offer SEO services like Emethod.  What they will do is make your website properly search engine optimized so it will show in the first few pages of search results. When that happens, you will begin to enjoy lots of organic traffic going to your website.

Of course, to make your website competitive, you will need to compete with keywords that are not highly competitive.  Competing against those will be futile as big budgeted websites are also competing on those.  To have a fighting chance and have success as an online entrepreneur, you first need to develop your income on keywords that are not highly fought against, one where you have a high chance of reaching even page one of search engine results pages.  Through this, you will be able to enjoy much better traffic on your website than if you did not hire SEO services at all.


EM Gets Hairy For Movember!

During November, the guys from EM are taking on the Movember challenge by growing a nice moustache. Our team, called EM Mogency, includes Harry Bouchard, Philippe Corriveau, Jean-François Couvignou, Samuel Fontaine, Pierre Lefort, Ugo Mongiat, Alain Tadros, Sébastien Tougas and Pierre-André Vigneault.


Thanks to their “mo”, our men aim to raise $10,000 to fight prostate cancer. To support this great cause, EM Agency already contributed $250 for each team member, for a total donation of $2,250.


Donating is easy! You can pay online with your credit card, and the site is secured, so no worries! And donations are tax deductible.

You personally know one of the guys on our team and would like to see photos of his hairy look?. Besides seeing his new mo, you’ll be able to donate directly to him. All individual donations will be accounted for in the EM Mogency team total.


Moustaches will be sprouting in November to raise vital funds to fight prostate cancer. Leave an everlasting impact on the face of men’s health by supporting the cause. We’re counting on you. Ready, set, MO!


Not One But Three New Talents At EM!

EM Agency is pleased to announce the recent hiring of three talented and passionate professionals.

First, THIERRY GAUTHIER (ex-Speed, Imago, Groupe Dynamite, Tank, Nextmoov) joins EM Agency as Group Director, Client Services. Having worked in the past for both clients and agencies alike, Thierry will manage a client service team while contributing to the agency’s business development. With his vast experience, Thierry will certainly be a valuable asset for EM.

MICHEL BEAULIEU (ex-Bos, Yucentrik, Phéromone, Nurun, Bell) joins EM as Interactive Project Manager. Michel comes with over ten years of experience in interactive project management, having worked for major clients like the National Bank, Fido, Videotron and Toyota. With this new addition, EM reiterates the important role played by non-traditional media in engagement marketing.

And the very last addition, LAURENCE PROVENCHER (ex-ARTV, Équipe Spectra) is the new production coordinator at EM. She will handle all electronic and photo productions for the agency.


As our lives change, so does our RV

For the RV Shows’ 25th anniversary, EM Agency has developed a campaign aiming at promoting the various types of recreational vehicles by linking them to specific age groups. “The range of recreational vehicles is so wide that everybody can find their match. Usually, people start with a basic model and gradually upgrade to more sophisticated recreational vehicles. You’ll find your dream RV at our Montreal or Quebec RV Show”, says Danielle Godbout, ACVRQ’s General Manager.

The TV ad features a couple evolving over time and enjoying the most of their vacation thanks to their recreational vehicle. “We went with a very dynamic look on a white background to focus the attention on a couple and the special moments they live thanks to their RV, from their younger years to their retirement”, mentions Harry Bouchard, Vice-President – Creative at EM Agency.

The initiative also includes a contest for a chance to win one of eight stays in a Sépaq park. The campaign is supported with television, web advertising and ads in magazines and major dailies.


Seeing beyond advertising …

Today’s consumer is more than a target, he is a medium in his own right. He chooses where, when and how he consumes. He does it quickly, without holding back. He knows what he wants and acts accordingly. The consumer has become a CONSUM’ACTOR.

Yet we continue to measure the effectiveness of our communication offensives by their scope and frequency (traditional media: television, radio, billboards, printed matter) or the number of clicks or bounce rate (web); the only thing they have in common is impressions. The problem with these types of measurement is that they are one-dimensional and hard to compare.

In light of this, Engagement Marketing appears naturally as a NEW WAY OF THINKING AND ACTING. By re-centering communication on the reality of the new consum’actor, we can talk to him differently. We now try to reach him WHERE HE LIVES, emphasizing usage of OWNED AND EARNED CHANNELS OF COMMUNICATION BEFORE MOVING ON TO BOUGHT CHANNELS. This communication goes far beyond traditional media or the web.

More than that, we now measure all the communication we have with our consum’actors (from us to them, from them to us, and between them) in order to obtain a much more accurate picture of how engaged they are with the brand.

Of course, this requires both brands and advertisers to be open-minded enough to change their reflexes and habits.

We must now think in terms of depth of engagement in our communications, i.e., focus on diversity of opportunities and quality of experiences. ARE YOU WILLING TO TAKE THE PLUNGE?