All posts by Torres


A Feast Just Like At Grandma’s House!

Who among us doesn’t remember the wholesome meals prepared in our grandmothers’ kitchens? That is the premise used by EM Agency in developing two new TV ads for Oven-Baked Tradition’s line of dog and cat food. Each ad stars a granny baking for her little ones – dogs in one ad, cats in the other.

“These are our very first television ads. We were keen to emphasize our baking method, seeing as we are the only company in Quebec that makes dry oven-baked food for cats and dogs. This process preserves flavour, protein and essential vitamins that help our furry friends digest better”, explains Marie-Claude Dubuc, marketing and R&D director at Bio Biscuit.

“Seeing as we were working with a 15-second format, we opted for a simple and efficient message that is in tune with the brand’s traditional image. By representing dogs and cats as grandmothers, we make people smile and increase Oven-Baked Tradition products’ likeability factor with the public”, points out Harry Bouchard, creative vice-president at EM Agency.

The ads are true to the company’s local roots, and they contribute to consumer engagement towards this home-grown brand.


Speeding Up tTo LTE With Rogers

EM Agency has organized a tour to promote Rogers’ LTE network which enables mobile devices to reach the fastest download speed there is. To do so, EM created an experiential event revolving around speed. The concept features a kiosk where the public is invited to meet Rogers’ LTE speed challenge by pedaling as fast as possible on one of the three exercise bikes. Each participant can track his progress through one of three large « LTE » letters which gradually light up as the pedaling speed increases. The challenge consists in going from 2G to 3G to 4G speed and ultimately to reach LTE speed, all that within a set time limit.

Besides attempting the LTE challenge, participants can enter a contest to win one of five LTE smartphones. Contest registration is done using HTC Jetstream tablets to demonstrate these innovative devices.

« Once again, we’re impressed with EM Agency’s creativity and effectiveness. » states Ian Lidstone, Marketing Director at Rogers.

The tour will be stopping in three malls (Rockland, Eaton Centre, Carrefour Laval) and in two movie complexes (Guzzo Marché Central, AMC Forum) and continues until December 23rd. « Watch for our event in 2012. We’ll continue using the LTE Challenge to promote our LTE network as we launch in other markets throughout Quebec. » mentions Erin O’Connor, Channel Marketing Manager.

« We were able to create this event thanks to the creative freedom allowed by Rogers. Thanks to our ongoing relationship we can reach new heights in experiential marketing » says Alain Tadros, EM Agency’s President.


Bound For Butterflies With Vileda

To support Vileda’s cleaning tools, EM Agency has developed a national promotion under the theme “Costa Rica bound for butterflies”. It consists in a contest where participants earn a chance to win a trip for four to Costa Rica – a $15,000 value.

“The Vileda logo features a stylized butterfly. Costa Rica was a natural choice since that’s where a wide variety of butterflies can be found, making the link with the brand just perfect. Costa Rica is also growing in popularity as a destination for Canadians”, states Harry Bouchard, Creative Vice-President at EM Agency.

“We have distributed over two million of our most popular products in specially-marked packaging. It’s a major promotion for us”, adds Pierre Lacroix, Marketing Director at Freudenberg Household Products Canada.

Two television ads support this national initiative. Besides television, the promotion is also present on the web, in print and on thematic in-store materials.

The promotion is happening everywhere in Canada until November 2012.


Vidéomania Zone

EM Agency created the visual signature for this activity with the help of the very talented and internationally renowned illustrator Felix Laflamme.

Vidéomania is a play area right inside Galeries Rive Nord with sofas, 3 high-definition 46-inch screens and 3 gaming consoles: a Wii, an Xbox 360, and a PS3. A unique space where youngsters can try out games, challenge one another and have fun with friends. At the end of the week, two youngsters will be chosen from among all the participants to win a Wii console, the Halo Reach Legendary Edition game for Xbox 360.