All posts by Hill


Bound For Butterflies With Vileda

To support Vileda’s cleaning tools, EM Agency has developed a national promotion under the theme “Costa Rica bound for butterflies”. It consists in a contest where participants earn a chance to win a trip for four to Costa Rica – a $15,000 value.

“The Vileda logo features a stylized butterfly. Costa Rica was a natural choice since that’s where a wide variety of butterflies can be found, making the link with the brand just perfect. Costa Rica is also growing in popularity as a destination for Canadians”, states Harry Bouchard, Creative Vice-President at EM Agency.

“We have distributed over two million of our most popular products in specially-marked packaging. It’s a major promotion for us”, adds Pierre Lacroix, Marketing Director at Freudenberg Household Products Canada.

Two television ads support this national initiative. Besides television, the promotion is also present on the web, in print and on thematic in-store materials.

The promotion is happening everywhere in Canada until November 2012.


Harry & Co Has Become EM

For nearly a year, we have been refining our mission, the way we think and act, so we can deliver truly engaging communications—transparent, bi-directional useful—to our clients and their consum’actors.

And because the power is now in the consum’actor’s hands, we have created a forum where he or she is free to speak out, whisper or shout: ENGAGE or … GET OUT OF THE WAY.

Welcome to EM, the Engagement Marketing agency.


Not One But Three New Talents At EM!

EM Agency is pleased to announce the recent hiring of three talented and passionate professionals.

First, THIERRY GAUTHIER (ex-Speed, Imago, Groupe Dynamite, Tank, Nextmoov) joins EM Agency as Group Director, Client Services. Having worked in the past for both clients and agencies alike, Thierry will manage a client service team while contributing to the agency’s business development. With his vast experience, Thierry will certainly be a valuable asset for EM.

MICHEL BEAULIEU (ex-Bos, Yucentrik, Phéromone, Nurun, Bell) joins EM as Interactive Project Manager. Michel comes with over ten years of experience in interactive project management, having worked for major clients like the National Bank, Fido, Videotron and Toyota. With this new addition, EM reiterates the important role played by non-traditional media in engagement marketing.

And the very last addition, LAURENCE PROVENCHER (ex-ARTV, Équipe Spectra) is the new production coordinator at EM. She will handle all electronic and photo productions for the agency.


“Nothing But Good Things For 2011” With Boulangerie

What could be better than escaping to the warm sun and sand of Jamaica? That’s what Boulangerie St-Méthode, in collaboration with Salut, Bonjour! Bonjour and TVA are offering in the “Nothing but good things for 2011” contest. Directions for entering the contest are broadcast on Salut, Bonjour! during the Nutrition and En forme reports. The contest also offers consumers a chance to win a series of consultations with Boulangerie.

EM agency developed the engaging advertising and promotional campaign televised on TVA, CASA and LCN. EM agency also created displays, stickers for breads and all in-store promotional material. The offensive is complemented by a presence in Publisac and the new Boulangerie website,, which now provides consumers with nutrition tips from spokeswoman Isabelle Huot.