For the RV Shows’ 25th anniversary, EM Agency has developed a campaign aiming at promoting the various types of recreational vehicles by linking them to specific age groups. “The range of recreational vehicles is so wide that everybody can find their match. Usually, people start with a basic model and gradually upgrade to more sophisticated recreational vehicles. You’ll find your dream RV at our Montreal or Quebec RV Show”, says Danielle Godbout, ACVRQ’s General Manager.
The TV ad features a couple evolving over time and enjoying the most of their vacation thanks to their recreational vehicle. “We went with a very dynamic look on a white background to focus the attention on a couple and the special moments they live thanks to their RV, from their younger years to their retirement”, mentions Harry Bouchard, Vice-President – Creative at EM Agency.
The initiative also includes a contest for a chance to win one of eight stays in a Sépaq park. The campaign is supported with television, web advertising and ads in magazines and major dailies.